Swedish Footprints

Swedish immigrants John Nordström and Carl Wallin establish Nordstrom in Seattle, initially as a shoe store.

1901
1902

Ericsson opens its first U.S. sales office. In 2020, the company launches its first U.S. smart factory in Texas, producing 5G base stations.

Swedish immigrant Carl Eric Wickman begins transporting miners in Hibbing, Minnesota. Together with Andrew Anderson, he later builds what becomes the Greyhound Bus Company.

1914
1938

Swedish American Curt L. Carlson founds the Gold Bond Stamp Company, pioneering retail loyalty programs. He later establishes Radisson Hotel Group and Carlson Wagonlit Travel.

A Swedish-made Hasselblad camera becomes the first camera used on the Moon by NASA astronauts. The iconic images from the 1969 Apollo 11 mission are captured using a Hasselblad Data Camera.

1962
1985

IKEA opens its first U.S. store in Philadelphia. In 2019, it launches its first "city center" location in New York City. Today, IKEA operates more than 50 stores across the U.S.

H&M opens its first U.S. store on Fifth Avenue in New York City. Within two decades, the company grows to over 500 stores nationwide.

2000
2011

Spotify, founded by Daniel Ek and Martin Lorentzon, launches in the U.S. and becomes the world's largest music streaming service by subscribers.

Fjällräven enters the U.S. market and quickly becomes a leading outdoor lifestyle brand. Its iconic Kånken backpack gains widespread popularity.

2012
2013

Skype opens its first U.S. office in Palo Alto, following its acquisition by Microsoft in 2011.

Einride launches in the U.S., bringing digital, electric, and autonomous freight solutions. It had previously made history in 2019 by operating the world's first autonomous electric freight vehicle on a public road.

2021
2026

Sweden and the United States deepen economic collaboration through two agreements:

  • Pax Silica Initiative, focused on secure semiconductor supply chains and advanced materials
  • Tech Prosperity Deal (TPD), promoting cooperation in emerging technologies, digital trade, and innovation

Sweden becomes the first EU country to join Pax Silica and the fourth country overall to sign the TPD.